Hi Olive Oil
Hi. I want to follow you.
Greek extra virgin olive oil
While working on this new Greek extra virgin olive oil, we were limited to the use of a single given bottle, as it was part of our client pricing strategy. Given the limitations, we spent a long time researching the current market. One of our findings was that most of the olive oils packaging out there had a “common” simplistic, yet elegant look that was repetitive, thus making it difficult to differentiate one from another. So, we set out to shake up the norm and design an olive-oil brand that would stand out from the crowd.
We gave this olive oil a “hi” value name and we designed a unique eye with an olive as an iris with a promise… You will enjoy every drop!
The single-eye illustration and the greeting, work together to engage the consumer, reinforced by the line: “I want to follow you.” This powerful combination immediately captures consumer attention, making it impossible for prospective buyers not to spot this bottle on the shelf as it’s so different and impactful. As soon as the consumer takes the bottle off the shelf and holds it in his hands, he can read on the back of the bottle, the following text:
I am a pure extra virgin olive oil from Greece and I am made especially for you.
There is only one promise I can make…
You will enjoy every drop of mine!”
This direct and clever communication strategy succeeds in engaging the consumer, making the purchasing choice easy.
Designed by Matadog Design
Creative Director: Andreas Kioroglou
Designers: Andreas Kioroglou, Constantinos Stavrou