Jme – Jamie Oliver packaged goods
Jamie Oliver is world known for making cooking simple and natural. His big push is to make your dish your own – not necessarily with the help of any specific reciepe or direction. He’s now branched off to a large array of packaged goods – ranging from bowls, hand soaps, jarred and canned goods to outdoor products like shovels and buckets to help you in your garden.
Currently Jamie is in a big push to turn the UK to cook more at home with natural foods – getting them away from the common fish suppers and meat pies. Along with the common kitchen products, Jamie has also produced a large array of jarred goods including olives, chilies and a few types of curds. There are also seasonings that are freshly packaged and ready to go, or if you have the space, he has the seeds to plant your own. All packages reveal his logo along with images, icons and text that enhance the ‘at home’ look. All jarred goods have handwritten labels that are printed on cards that are attached with string to the reusable jar (just like home). All seasonings and seeds are done in small packs that have fun, hand drawn text or graphics.
Jamie continues to grow his brand across the world with huge exposure in the UK, North America, Australia and the rest of Europe. With his solid use of branding, Jamie has made his mark on the world and is a true inspiration to anyone with passion for what they do. I look forward to see what he has coming next. Jme currently is available on his website and select stores throughout the UK.