McDonald’s Package Redesign: Global
The new McDonald’s packaging will be introduced first in the United Kingdom, Ireland and the United States and continue rolling out worldwide through 2010. Boxer, a subsidiary of The Marketing Store Worldwide, located in Birmingham, UK, developed McDonald’s new global packaging. While the packaging will reflect a global framework, it is flexible enough to accommodate 21 languages while sharing stories about the quality of McDonald’s ingredients in a way that is locally relevant for customers around the world. “Our new packaging is a fresh way of sharing McDonald’s food quality story with our customers” says Mary Dillon, McDonald’s Global Chief Marketing Officer.