Identity Design & Packaging Design created by Imagemme. This mouth-watering, intuitive package that immediately attracts consumers and begins to satiate thirst as soon as you lay eyes on it. We wanted to bring the product’s purity to the forefront while maintaining easy shopability for consumers. Since the type of packaging changes the taste of the product, a sustainable, BPA-free bottle was of the utmost importance. The curvature of the bottle is an homage to the watermelon, with an eye toward ergonomics, and transportability.