MiO liquid enhancer
Package design created by Landor Associates. Kraft Foods has developed MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings — from Berry Pomegranate to Strawberry Watermelon — sold in sleek bottles that look like palm-sized water droplets.
For Kraft, the nation’s largest foodmaker, the rollout is huge. It’s Kraft’s first new food or beverage category in more than 15 years. The last one was DiGiorno rising-crust pizza in 1995. Company executives say it will rank among Kraft’s biggest-ever product rollouts.