Anthem Worldwide, a Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify, and manage brand impact to create compelling and consistent brand experiences, announced today that it has named Claudia McCaffrey to the position of director, client service for its Toronto office.

I am thrilled to be part of this growing global design network and look forward to adding value and driving marketplace impact for Anthem’s clients, said Ms. McCaffrey. “The opportunity to leverage the talent and resources of the Anthem network to help our clients win at shelf in the Canadian market is very exciting.”

Anne Dean, managing director for Anthem Worldwide Toronto office said, Claudia¹s ability to create long-term partnerships with clients to help them achieve their business goals will be a great asset to our clients. I am confident that as a new member of our valued leadership team, she will help Anthem’s clients create compelling and consistent brand experiences at home, on the go, at the store and on the shelf.”

Prior to this appointment, Claudia McCaffrey was vice president, client service at Marovino Visual Strategy (MVS) in Toronto where she was responsible for leading the teams that helped clients develop a powerful on-shelf presence for their brands. Claudia also brings with her a deep understanding of the way stores function, the way competitors compete in-store and the way consumers shop. Claudia has served in a similar capacity on accounts that have included Reckitt Benckiser, Dare Foods, Genuine Health, McCormick Canada, New World Pasta (Ronzoni Foods Canada), Laura Secord, and Novartis.

Claudia¹s background is comprised of 20 years of experience on the account/client service side of the design and advertising business. Past positions include tenure at Watt International, Bozell and BBDO. She has led large-scale teams in the development of food packaging for Wal-Mart in the U.S., Canada, UK, Asia and Latin America. Claudia¹s experience on the advertising side of the business includes leading the strategic development and management of campaigns across multiple brand touchpoints.

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Tags: anthem worldwide, claudia mccaffrey, consistent brand, toronto