100% Compostable Bag: Sun Chips
Frito Lay Canada SunChips The new packaging will be made from more than 90% renewable, plant-based materials, and as a result, the bag will completely break down into compost in a hot, active compost pile in approximately 14 weeks.
via: triple Pundit
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Loading ...Nike Golf Re:Aligned
Nike Consolidated sub-brands by moving the entire product line into the cube shape – a signature form for Nike Golf. How do you design a package that looks great already. Well Nike did. What a great shelf set this will make.
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Via our friends @ reBrand
(3 votes, average: 4.67 out of 5) Loading ...Warburtons: SnackaDoodle
Strategic design agency, Anthem Worldwide has designed two exciting new snack brands for Warburtons, as the UK’s number one branded baker targets the snacking market.
Anthem Worldwide, which has worked for over six years with Warburtons, was briefed to ‘push the boundaries’ and take a bold creative approach to the brand identity and packaging to create cut through in the crowded snacks fixture.
The agency has created ChippidyDooDaa Pitta Chips* and SnackaDoodle Wholegrain Snacks* which are due to launch on-shelf on 15th March.
Anthem created the complete ChippidyDooDaa and SnackaDoodle proposition of names and characters, giving both their own strong personalities and messaging to create distinction, recognition, and engagement.
The creative, using bold typographic style which took inspiration from the iconic Saul Bass film posters of the 1960s along with flat blocks of colour, was chosen because it is striking and quirky enough to be seen amongst the noise of the fixture and original enough to invite people of all ages to try it. The chatty and down to earth tone of voice begins with the characters through the product names and typestyle and onto the back of the packs.
(1 votes, average: 5.00 out of 5) Loading ...Huggies ReWrapped
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Kimberly-Clark is to reveal a brand new look for Huggies® with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide and sees a substantial investment and commitment from Kimberly-Clark in one of its key brands. The new packaging is due to be rolled out across the UK and its European markets from April 2010 onwards.
Huggies® appointed Anthem Worldwide in February 2009 with a brief to radically overhaul the design and focus on embodying the emotional values of the Huggies® brand. These values are based on a robust and exciting promise of offering real-world solutions to mums who want to make the best of everyday moments with their baby. With this in mind, the key new feature of the packs will be striking baby photography which captures a snapshot of mum’s real world with warmth and gentle humour, showing an image of a baby looking at the viewer as if mum is directly behind the camera.
The new packaging also incorporates an evolution of the Huggies® logo itself, including a child’s hand splat icon intended to enhance the emotional qualities. The Huggies® brand name will take a greater role on the new packaging which promises to stand out in a category which is often visually busy and confusing for consumers. To connect with mum and draw her to the right product for her baby, nappy sizes have been made more prominent on pack, while the engaging photography uses models whose age and stage reflects that of the baby for whom each product has been designed.
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(2 votes, average: 4.50 out of 5) Loading ...
