Schmoo: Yoghurt lassi
Believe In have recently completed a naming, brand identity and packaging project for ‘Schmoo’, a new yoghurt lassi drink. Schmoo, a Leeds based company, plan to bring the authentic Indian lassi to the UK mainstream. The brand positions itself uniquely between smoothie and dairy (which has also formed the basis for the new name) and uses 100% pure ingredients with no preservatives – created using genuine Indian recipes.
“The identity draws influence from traditional Indian henna (mehndi) illustration but is executed in a contemporary aesthetic with a touch of modern opulence. East meets West if you will. The brand offers a clear point of differentiation from other drinks commonly sharing shelf space. An exciting, healthy product with a sense of confident sophistication – this formed the basis for our brand direction for Schmoo. The final result is both unique and eye-catching. It communicates beautifully and stands apart from anything else on the market.” Blair Thomson Creative Director / Believe In
The striking label design has been printed onto a silver foil stock and combined with fresh bright colours to differentiate the flavours in the range. The brand seeks to ‘shake up’ the bottled drinks sector by introducing the lassi to the mass market – which would usually be limited to specialist Asian stores and Indian restaurants.
(4 votes, average: 4.50 out of 5)
Loading ...Justin’s Nut Butter
tda advertising + design has created a unique package design for a small-batch of natural and organic nut butters. The CDs where Thomas Dooley, Jonathan Schoenberg
Design/Illustration/Hand lettering by Barrett Brynestad. The simplicity of the design speaks volumes to natural ingredients while adding a twist in the organic category. A job well executed.
(8 votes, average: 4.25 out of 5) Loading ...Clive’s Organic Dips
Believe In have recently completed a packaging project for a new range of organic dips developed by Clive’s Organic. Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket ‘own label’ varieties who suffer from a lack of personality and brand appeal. Clive’s new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product. “Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director “the basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”
The actual format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product. The pot itself has been sourced from 100% recycled materials and is itself fully recyclable. “Creating the packaging for this new addition to Clive’s product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market.” Blair Thomson.
(3 votes, average: 4.00 out of 5) Loading ...
