Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact email@example.com and we will update/link any info surrounding the package.
I came across an interesting article a few months back in The New York Times about the Tropicana packaging redesign. The piece has some great insight into The Art of Packaging. Tropicana Discovers Some Buyers Are Passionate About Packaging By Stuart Elliott Has been the advertising columnist of The New York Times since May 1991 [...]
Bottles of ‘balance water’. An interesting use of watercolor technique for the label design. The bottle structure reminds me of oxygen tanks. The Children package uses a shrink wrap with a colorful approach. See after jump… Does anyone know who design this package. Normally I have waste issues with bottled water – but - balance is no [...]
Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought. What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to [...]