Personal packaging explorations by package design Niklas Hessman.
He and others feel the lack of a premium pringles product line. Therefor he made up his mind to design one. There is also a need for this to compete with other brands and their eco-products like oven baked and farm chips. Also those others with the special flavours.
The final outcome was a product that will stand out from the other Pringles but still having the well known tube. Simple and clean packaging design that will work on the scandinavian market for sure. Branding the product with a little poem instead of photoshop effects.