Rembrant is still a great example of successful packaging rejuvenation We all have seen or heard of Rembrandt’s package redesign with it’s sleek and minimal look, focusing on the brand name front and centre and using vibrant colors to identify the different variants, while creating a meaningful experience. The packaging also touched on the eco footprint by removing all metal coating and reducing the board thickness. Retailers were asked to shelf the entire product line in one location to create a eye-catching wall of white. Some great work from Laforce + Stevens.

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