Whiskey packaging is usually classic, elegant and from the old world. Lately though, that seems to be changing – why, I’m not sure, but I like what I’m seeing…

“Beam Global Spirits & Wine, Inc., a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)¹ Whiskey, the company’s first ultra-premium rye whiskey. Debuting nationwide this October in limited quantities, (rī)¹ (pronounced “rye one”) is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.

(rī)¹ is packaged in a distinctive glass bottle with a single label that reinforces the brand’s straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market,) (rī)¹ is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (rī)² and (rī)³, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.”

thanks to http://press.ri1whiskey.com/press for the info!

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Tags: bottle, packaging, rye, spirits, ultra, ultra premium, whiskey, whiskey packaging, winning whiskey