(ri)1 Whiskey Redifines Rye
Whiskey packaging is usually classic, elegant and from the old world. Lately though, that seems to be changing – why, I’m not sure, but I like what I’m seeing…
“Beam Global Spirits & Wine, Inc., a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)1 Whiskey, the company’s first ultra-premium rye whiskey. Debuting nationwide this October in limited quantities, (rī)1 (pronounced “rye one”) is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.
(rī)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand’s straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market,) (rī)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (rī)2 and (rī)3, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.”
thanks to http://press.ri1whiskey.com/press for the info!