Schweppes: Celebrates 230 Years
To celebrate its 230 years of history, Schweppes decided to rescue the brand’s origins. Cans special commemorative posters are inspired by old brand campaigns, and each represents a period, and a flavor of soda.
The stories behind the labels of special editions of the 230-year-Schweppes are the following:
Tonic – In 1783, came up Schweppes, a kind of sparkling water, which caused a stir with their bubbles in the cups and on the most chic of the season. Quickly, Schweppes was recognized as a drink elegant, sophisticated and special. As indicated the actual product label at the time, was not a drink any, was “The Gentlemen’s Choice”.
Ginger Ale – A lush palace of iron and glass was built in London in 1851 for “The Great Exhibition”, the exhibition that presented the major technological breakthroughs of the Industrial Revolution. An event that joined history of mankind and also for Schweppes, which was decorated by Queen Victoria of England, as the official distributor of water and soda British Crown. At the entrance of the palace there was a huge source of crystal, instead of water, pumped effervescent soda Schweppes, which also had a reputation for reinvigorating the body’s systems. The Fountain of Youth, as it was called the monument, won graphic traces and immediately became a symbol of the brand. And, as tradition dictates, has today secured its place in cans of Schweppes.
Citrus – The sports, the outdoors and sunbathing had never done so successfully until they reached 30 years. It was then that the families began to leave more sophisticated city and look for areas of beach to enjoy the holidays. The umbrellas accompanying the trips in the sun were represented by the logo slice of lemon and printed posters that advertised the drink at the time, translating the concept of a luxury refreshing.
Grape Fusion – After years of war it was time to say goodbye to shortages and rationing of materials. The cry of the order of 50 years was sophistication, charm and attention to appearance and, not for nothing, the poster Schweppes of time that shows an elegant lady with a drink aboard a deck.
Club Soda – In the exuberant celebrations of the 80 clubs, the drinks made by bartenders were famous for mixing alcoholic drinks with soft drinks and fruit drinks making delicious. Club Soda And shone on the slopes, an area known more than Schweppes.
Light versions – With flawless and discreet sensuality, the iconic pin-ups are women with marked silhouettes, provocative clothes and attitude girl distracted. They are a symbol of sophistication from the early drawings in 10 years. However, it was in the 60s that Schweppes helped update the icon by using pin-ups in their posters.