Sid Lee: Beauty Product Launch

Some great packaging and innovative display units from Montreal-based agency Sid Lee that partnered with Functionalab cofounders Erick Geoffrion and Francis Maheu in the venture. The 100-product health and beauty line and retail space that lives as a shop within a shop at the high-end women’s retailer Henri Bendel. The agency has equity in the company and leveraged its in-house architects, designers and ad folks to launch the products and retail space.
via: Creativity
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Tags: agency, montreal based, packaging, packaging design, packaging innovative, product health, products retail, retail space, sid, sid lee, venture product, via creativity, women retailer
















Why Ad Agency Sid Lee Went Into the Beauty Business – http://adage.com/agencynews/article?article_id=136658