Sid Lee: Beauty Product Launch
Some great packaging and innovative display units from Montreal-based agency Sid Lee that partnered with Functionalab cofounders Erick Geoffrion and Francis Maheu in the venture. The 100-product health and beauty line and retail space that lives as a shop within a shop at the high-end women’s retailer Henri Bendel. The agency has equity in the company and leveraged its in-house architects, designers and ad folks to launch the products and retail space.
More photos after the jump…
via: Creativity
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Why Ad Agency Sid Lee Went Into the Beauty Business – http://adage.com/agencynews/article?article_id=136658
Comment by InfoLAB — May 15, 2009 @ 2:05 pm