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Finland is a cider superpower, At 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging [...]
Taxi Studio reimagines Somersby for the UK market Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand ‘Somersby’ with design and strategy from multi award-winning UK brand agency Taxi Studio. Taxi was appointed to the project in October [...]
Taxi Studio revs up Scandinavia’s Somersby Cider. Since the world premiere in 2008, Somersby has become increasingly popular among young urban adults all over Europe. The brand quickly found its niche as a casual drink with a refreshing taste. So why change a winning concept? Anne Brondsted Nielsen, Somersby International Marketing Manager from Carlsberg in [...]
Bavaria wanted to launch Holland’s first ever fully chilled, fresh beer. Created by the Swinckels family, this superior, unpasteurised Pilsner needed to establish its unique brand qualities and positioning in the saturated Dutch beer market. Without an advertising budget. DesignBridge was used to create this transformation. “Our creative expression of this premium brand’s essence began with [...]
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