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Harriet Wilson, independent Ice Cream Aficionado and entrepreneur, is famed for her delightfully delicious ice creams. Formerly under the guise of Westonbirt Ice cream – named after the astoundingly beautiful National Arboretum near her home in Gloucestershire – Harriet wanted to revisit her brand and packaging to compete with more established luxury ice cream brands. [...]
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact firstname.lastname@example.org and we will update/link any info surrounding the package.
I recently came across some interesting packaging from the Middle East; it is quite fascinating to is see some the challenges that package designers have from around the world adapting and maintaining a brands look and feel. Simply amazing works! I would love to hear your comments on any challenges that you may have encountered [...]
Truly, innovative package design. “10 years ago, Eric Ryan and Adam Lowry decided on a course of action that was not unlike David taking on Goliath. That is when they launched Method; at that time, cleaning products were one of the most stagnant and conventional categories around. Now, thanks to partnerships with Karim Rashid for [...]
Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought. What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to [...]