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Coca-Cola turns 125 this year, San Francisco-based Turner Duckworth has created a new can for Diet Coke, which will be on store shelves for a limited number of weeks beginning in September. The design is bold for a global brand, super-magnifying a detail of the logo where the “D” of Diet meets atop the “k” [...]
This new packaging for PUMA, which will hit stores in late 2011, was designed in collaboration with Fuseproject, a firm led by Yves Béhar. PUMA, a leader in sportswear, shoes and products, they looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, [...]
Before: Kimberly-Clark is to reveal a brand new look for Huggies® with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide and sees a substantial investment and commitment from Kimberly-Clark in one of its key brands. The [...]
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact firstname.lastname@example.org and we will update/link any info surrounding the package.
As you’ll see, the new packaging Anthem has created replaces the Kleenex logo with the words ‘Feel me’ – a major departure for Kleenex and a brave move for any brand. Anthem Worldwide’s UK office was briefed to generate real excitement and interest beyond the current consumer experience of this sector, and also to position [...]