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KRAVE Jerky is an impressive line of on-the-go, artisan-quality meat snacks not only taste amazing, they are also quite good looking. At Hatch, they took inspiration from the product itself, breaking through category constraints with premium packaging that doesn’t take itself too seriously. It’s “pork without the fork” and “more macho than trailmix”. Krave Jerky [...]
Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola that has been specially crafted to be consumed with food. It pairs particularly well with sushi according to the experts, and is a great alco-alternative when served as an aperitif. Intended to brighten up social moments, Taxi Studio reflected this sentiment in the redesigned packaging by bringing [...]
American Crew holiday gift boxes have to appeal to the women who buy them and the men who receive them. And they need to stand out on the cluttered salon shelf with design that is both stylish and timeless. Here are a few highlights from the last three years of gift set design. Designed by [...]
Slice is all about style. Simplified and sophisticated product design and packaging is what they do, but they also have a great logotype and collateral to complete their brand personality. Using a simple slice or angled line on the logo and carrying it through to the collateral with minimal colours has a strong impact.
BoomArtwork recently created the logo artwork and packaging design for DrNo Effects, a range of vintage guitar effect pedals. Eric says “It has been an absolute pleasure to work on this job as I always love to mix graphic design, custom lettering and illustration. This project had all of these elements. I started by doing [...]
The venerable Santeen brand needed a face-lift. With a sixty-year history of providing hardworking cleaning products, Santeen wanted to retain its authentic brand values while reinvigorating the brand for consideration by a contemporary audience. The new Santeen brand identity and packaging underscore the professional quality and high performance of its products coupled with company’s enduring [...]