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Some great packaging to innovative product by Yves Behar of fuseproject. The packaging for Herman Miller LEAF Light serves multiple purposes: it is a marketing vehicle, a point-of-sale display as well as a shipping box. The Herman Miller LEAF packaging is designed to continue the identity of the LEAF lamp by echoing the lamp design [...]
Carlsberg UK has announced the launch of new package design for both its Carlsberg Export and Carlsberg brands. Created by design agency JDO. “The new packaging sees Carlsberg Export undergo an evolution to emphasise the brand’s premium credentials and increase consumer appeal to drive Export’s rate of sale. While it still retains the same silver [...]
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact firstname.lastname@example.org and we will update/link any info surrounding the package.
Some great packaging and innovative display units from Montreal-based agency Sid Lee that partnered with Functionalab cofounders Erick Geoffrion and Francis Maheu in the venture. The 100-product health and beauty line and retail space that lives as a shop within a shop at the high-end women’s retailer Henri Bendel. The agency has equity in the [...]
The new McDonald’s packaging will be introduced first in the United Kingdom, Ireland and the United States and continue rolling out worldwide through 2010. Boxer, a subsidiary of The Marketing Store Worldwide, located in Birmingham, UK, developed McDonald’s new global packaging. While the packaging will reflect a global framework, it is flexible enough to accommodate [...]