Created by Pedro Soares as a Academic Final Project for his package / graphic design and advertising at the Escola Superior de Estudos Industriais e de Gestão. Winner of best project at the institution.
united* challenged pepsi as a brand and pushed the boundaries of what if? pepsi redefined soda and was backed by legit industry icons? Like Jake Burton – lrg Jonas Bevacqua – Kanye West who push that bar.