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Re-Branding PEPSI
Created by Pedro Soares as a Academic Final Project for his package / graphic design and advertising at the Escola Superior de Estudos Industriais e de Gestão. Winner of best project at the institution.
john west
Brand design agency Coley Porter Bell has given John West a complete makeover with a new positioning and new packaging designs to help it reassert its leadership of the canned fish market. Although John West is one of the most powerful brands in the £460m canned fish sector, the market is becoming increasingly commoditised and [...]
