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Mothers LeatherTech: Cosmetics For Your Car Innovative LeatherTech is Driven by Insight When chemists at Mothers auto care created an innovative new leather care system, they asked their long-term branding and packaging partners at McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that [...]
Pierini Partners, a leading agency of strategic packaging from Argentina, designed the brand Rexona Men, the packaging for its new variety SUPERHERO. Inspired by the aesthetics of 1940s comics, and thought as a product able to accompany the heroes looking for justice in their most difficult situations, the new layout reinforces our imagination, making us [...]
KRAVE Jerky is an impressive line of on-the-go, artisan-quality meat snacks not only taste amazing, they are also quite good looking. At Hatch, they took inspiration from the product itself, breaking through category constraints with premium packaging that doesn’t take itself too seriously. It’s “pork without the fork” and “more macho than trailmix”. Krave Jerky [...]
MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring. The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising. Soulsight’s handsome new identity, branding and [...]
Designed by Daran Brossard Guerro’s Carrots started as a faceless yet tasty jar of pickled vegetables with only an idea for a name. Now, after combining old world flavors with new world presentation, Guerro’s offers the traditional Hispanic kitchen to an American audience in ways they’re familiar with, including a tight identity and refined presentation. These spicy [...]
The legendary Eric HAZE has connected with Heineken on a limited edition run of draught glasses. The custom glasses are paired with an original print, signed and numbered to 250. Designed to showcase Heineken draught beer, the shape of the glass accentuates the experience of the perfect pour.
PublicisMojo has created an interesting campaign using packaging to deliver that message. Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. In certain restaurants in New Zealand the ketchup packs are created in such way that [...]