the bold & brave
Package design created by Bold inc. A unique collection of five different port varieties, created in collaboration with our friends at Bell River Estate.
The design itself is inspired by the rich history of our neighbouring wharves, where U.S Sailors on shore leave in Potts Points and Kings Cross helped establish a long surviving culture of working hard and playing harder. A good old-fashioned hole punch became the simple and ingenious solution to bring hand-crafted exclusivity to each individually numbered bottle. The beautifully letterpressed labels are then held in place with a thick industrial rubber band.
Illustrator Jeremy Lord, our friends at “The Distillery” letterpress and Clear Image Labels helped in this commercial run. The Bold & Brave Port Co. is a testament of our town. Never a dull moment, always an opportutnity. A place where fortune favours the brave…