Young’s Seafood: Student Project
Emily Myers brings a rebrand of Young’s Seafood, the UK’s leading branded producer and distributor of seafood. With the heritage and experience of over 200 years, they understand the importance of sustainability within their trade. The new brand respects the nautical heritage of Grimsby, which was once the largest and busiest fishing port in the world. The logo is a Figure 8 knot, a nautical stopper knot, giving implications of protection, strength and durability, reflecting the brand’s message. The tiled pattern of sea shanties, strong and repetitious work songs, accompany Young’s Seafood in their future labour towards sustainability.