Packaging Inspiration 24
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact info@cr8id.com and we will update/link any info surrounding the package.
KLEENEX BREAKS BRANDING RULES
As you’ll see, the new packaging Anthem has created replaces the Kleenex logo with the words ‘Feel me’ – a major departure for Kleenex and a brave move for any brand. Anthem Worldwide’s UK office was briefed to generate real excitement and interest beyond the current consumer experience of this sector, and also to position Kleenex Ultra Soft tissues, with their softness and premium pricing, as an ‘everyday indulgence’. To capture this visually, the tissue boxes feature a luxurious material background. What a creative way to emotionally connect with your consumer market.
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Micheal Jackson: PS3
Sony Entertainment out of Japan is releasing a Michael Jackson themed PS3 hardware bundle.
Packaging Inspiration 23
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact info@cr8id.com and we will update/link any info surrounding the package.


































